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& nbsp; & nbsp; & nbsp; Beijing on August 18, the Beijing Olympic Games track and field competition continues to be in the nest. In the men's 110 meter hurdles in the group stage of the sixth group, China's Liu Xiang pulled out of the race, defending his Olympic dream shattered declared in advance. & nbsp; & nbsp; & nbsp; According to NetEase reported seen: Liu Xiang endorsement of many brands: CADILLAC, Nutrilite, Coca-Cola, white sand culture, Shanshan Men, Maxima cars, Erie, Bank of Communications, Lenovo, PVI, O'Connell, China Post EMS, NIKE, China Mobile and other; wherein an endorsement (20,000,000): Nike, Coca-Cola, Yili and VISA. & nbsp; & nbsp; & nbsp; Liu's worth out of the race and will not be because of a substantial decline? Sponsored interests will be harmed? & nbsp; & nbsp; & nbsp; network n cheap jordans for sale mens ews media reports indicate that: & nbsp; & nbsp; & nbsp; Erie insisted Liu Ting & nbsp; & nbsp; & nbsp; Liu condolence letter to Coca-Cola president, marketing plans unchanged & nbsp; & nbsp; & nbsp; Shanshan Clothing: Liu Xiang unexpectedly quit lossless image & nbsp; & nbsp; & nbsp; VISA: Liu Xiang will always be friends & nbsp; & nbsp; & nbsp; China Ping: Liu Xiang is still our pride & nbsp; & nbsp; & nbsp; O'Connell: an emergency meeting to discuss marketing strategy & nbsp; & nbsp; & nbsp; Amway: Liu Xiang after the expiration of the contract with whether to renew the pending & nbsp; & nbsp; & nbsp; ...... & nbsp; & nbsp; & nbsp; the previous article, we'll do the analysis of celebrity endorsements, for domestic enterprises, to find the right line of celebrity endorsements the use of perso cheap jordan shoes for men nal fame star image driven from brand reputation is a very fast and effective method. But there can not be overlooked is uncontrollable factors, namely, the star himself in public view high visibility drawbacks, especially an endorsement of many of the stars, to a certain extent tied to each brand, like Chibi Cao plain water, seemingly stable Visible dark actually suffering from, a fire could be wiped out. A prosperity, a loss is ruined. & nbsp; & nbsp; & nbsp; public awareness of domestic enterprises for many years of operational experience relatively multinational giants slightly weak. & nbsp; & nbsp; & nbsp; If we say that the greatest impact, probably considered Liu Xiang gold running shoes as well as a provider of non-Olympic sponsor is Nike. Faced with an Olympic sponsor Adidas as home-court advantage, cheap foamposites Nike sports stars is an urgent need to break the bureau. So sign Liu Xiang endorsement by trying to compete Adi rise again. & nbsp; & nbsp; & nbsp; According to Interbrand's "200 years of the world's most valuable brand list", is the brand value of $ 12 billion, Nike, Adidas and only $ 4.8 billion, overwhelmed by Liu Xiang of Nike also affect how much is difficult to define, because we have seen this goddess Nike wings to "JUST DO IT" for the spirit of the brand after the event sudden strong public relations response capacity, which for Adidas and other domestic enterprises It seems to be a real-life version of the public relations practice demonstrate resolve the crisis. & nbsp; & nbsp; & nbsp; 1. Liu Xiang Nike launched a new ad rushed to deal with the situation occurred with cowboy acting style known as Cheap air jordans for sale Nike, the success of the public concern over Liu Xiang, extradited to on its own brand. "Love sports, even if it breaks your heart," August 19 morning, many people have seen the latest Nike Liu Xiang tailored advertising in the newspaper. This slogan, but also to the public's attention to the eyes, from the injured Liu Xiang, who transferred to the smart Nike, Liu Xiang, the first to support the implementation of the Speech to Action. Nike creative success will resolve the crisis as a concern. From brand protection, the Nike public concern for Liu Xiang, it is natural to introduce to your own brand. From the public mood, the Nike Liu noted the public love and care, so more extreme and maximize express their open-minded and caring spirit, show warmth brands play the "love card", create a positive image of the hea Retro jordans for sale lth of humanity . This shows the resilience of its public relations in leadership, communication skills, organization, execution coordination and interaction, speed and efficiency of the supremacy of the tireless efforts and perseverance. & nbsp; & nbsp; & nbsp; 2. domestic enterprises relatively good, Erie count as one. About Liu Xiang out of the race, Ely announcement said: First, we are very concerned about Liu Xiang's injury, I hope he can recover quickly, out of the shadow of pain, Liu Xiang blessing; second, we have seen, Liu Xiang is more painful than others We know that Liu Xiang can Injured adhere to the present, in fact, has made arduous efforts, he is not easy, thank Liu Xiang; third, not because of Liu Xiang win the gold medal, we choose him as a spokesperson, it will always Erie support for Liu Xi cheap jordans for sale ang, support Chinese sports. We believe that Beijing is not the end, Liu Xiang will be able to return to the runway as soon as possible. & nbsp; & nbsp; & nbsp; from Erie has marketing initiatives run, Liu Xiang of course, is an important propagation window, but the spirit of the Olympic spirit and China, while the spread for the Erie defense Liu Xiang play a positive influence influence, direct manifestation of this spirit is the spokesman for the team as well as the Queen Guo Jingjing and Yi Jianlian. & nbsp; & nbsp; & nbsp; at the same time very different companies Yili and Mengniu also determines the temperament, the Queen more robust corporate marketing style, looking to make sense of its early warning Erie former Olympic marketing investment loss and post-Olympic marketing activities in a relatively st Cheap air jordan 12 ovo able situation. & nbsp; & nbsp; & nbsp; modern sports have been given too utilitarian, fame, commercial color, celebrity endorsements businesses will follow the trend of surging lessons. & nbsp; & nbsp; & nbsp; Coca-Cola, Visa, Nike, has a very sophisticated public relations, their experience is worth careful study of domestic enterprises and learning. although ZX flux in the limelight in the year is covered by a wavelet boost type of shoes, but minimalist shoe design and variety of vamp printing or just let it become the pursuit of personality of Fuji. 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