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[Chinese shoes Network - brand observation] August 7 afternoon, called "Asian night" Liu Xiang in the men's 110 meters hurdles preliminaries due to accidental fall, missed the cut in the news caused strong concern microblogging users, a large number users express regret and respect through microblogging. Behind this top by enormous pressure not only Liu Xiang, as well as its endorsement of the enterprise. Is passively waiting for the huge losses again fall accident may result trapeze come again, or take the decisive shot of crisis public relations, it is a key test of maturity of enterprises in brand building development on the road. This Nike classic public relations crisis. From Nike to domestic construction machinery industry, I think, in the face of crisis, engineering machinery enterprises can like Nike as perfect public relations? In the fierce competition in the market tide, a company in the arena as "night" in general, there are homeopathic, also adversity, there are brilliant, inevitably fall, the real com Retro jordans for sale petition, not just test you on the battlefield How brave, more often also test how you buck the trend? bury the hatchet, to turn things around. Look how Nike bury the hatchet As we all know, early in the 2008 Beijing Olympic Games, Liu Xiang had to retire because of injury, according to media estimate, Liu Xiang, the 2008 accident retire allow sponsors market losses of 30 billion yuan. Unfortunately, however, has not been out of the race trapeze businesses ruthless abandon, on the contrary, it became a good opportunity for all business competition crisis public relations capacity. Many companies have signed to play emotional card, Liu Xiang's position to understand the situation and will continue to work with Liu Xiang. Nike is the first time advertised word: "love the game, love spell on all pride, love it win another one back, love to give up everything; love glory, love frustration love sports, even if it breaks your heart." By Emotional Raiders prominent national hero image, and thus dilute the track perfor cheap jordans online mance, avoid business risks. 2012-year history of the picture was repeated, with the face of "night" falls again, in its endorsement of all the brands I do not know what to do, when the indecisive, the Nike again quick to react, expressing greetings to the trapeze, indicated The firm's future and "one of China's greatest athletes" to continue to cooperate. Some would say that Nike is silly it? Lesson, do not yet tasted enough of it? Why would consistently "follow" Liu Xiang, in fact, this is a wise move, Nike, in the face of crisis bring trapeze Nike reflects the loyalty and justice, the use of people on the trapeze charisma of admiration, shape their own good brand image. Some people say, "This Nike public relations, and Liu Xiang as if one spokesmen" person sword. "The long-term PR strategy and a complete public relations plans and rapid response mechanism, multi-channel marketing reach, are worthy of Chinese enterprises to learn." Faced with the crisis of construction machinery industry can reproduce "Nike p Cheap air jordans for sale ublic relations" As previously said, in the fierce market competition, we do not just try to run, but also to think about how to stand up after the fall, in order to run faster and farther. From the recently ignited "Komatsu quality gate" to the "Three Ones layoffs door" to "door in the UN General Assembly single question" How Not to mention the fact that, on these three from the "gate" incident of view, which worry Perhaps only this giant three taste deepest feelings. Of course, for a company in the long course of development, will inevitably encounter various obstacles, like a person, like in the growth process, we will encounter setbacks and difficulties. The face of doubts and criticism, we escape, hide, or brave, can be the perfect public relations crisis is a test of a corporate brand image-building measure to rise to a higher level. I think escape Ye Hao, hidden worth mentioning, that can brave face like Nike, soldiers to the breakwater to soil cover, sincere face better reflect a company's attitude and Cheap air jordan 12 for sale online free shipping responsibility. Engaged in construction machinery industry as a media worker, we wish our engineering machinery enterprises in the future path of development can go more stable, faster, better, more courageous in the face of adversity, to better reflect our responsibility ! and served as the face of the crisis, construction machinery enterprises can do it "Nike public relations" (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)?field PE if you only opened photos of the lower part, would you care what shoes he was wearing? It seems that the Jordan Future next to it is more attractive. however, this person is Michael Jordan, the God of basketball, both his shoes and his shoes are the focus of the public. In Miami and lynx in the playoffs, sitting on the sidelines Jordan on a pair of feet never exposed Air Jordan 1 black patent leather shoes, and suspected fabric materials form the body of the shoe, shoe, shoe buckle, shoe head hole, the Jordan Brand logo, and is decorate cheap jordan shoes for men d with golden color, give a person a kind of luxury feeling. 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Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes to Ori color James will usher in their another milestone moment -- career total score more than 25000 points, and become in NBA history to reach this achievement the most young players; and nikeid will also with earlier Bryant beyond Jordan, for this moment brings special LeBron 13 nikeid custom options; but there is no parameters related to release detailed custom content please pay attention when customer follow-up reports. source: solecollector& Nbsp; & nbsp; & nbsp; most market participants optimistic about Adidas and Reebok merger, the current di cheap jordans for sale mens fficulties is how to spend the break-in period after the merger Adidas Over the weekend, a few months after the acquisition of Reebok, Adidas shares were suddenly shrunk 6%, because it spent $ 3.8 billion purchase of Reebok situation continues to decline. & nbsp; & nbsp; & nbsp; & nbsp; Adidas CEO Herbert Hainer after the stock fell sharply, explains:? "The main reason is the shrinking stock market natural response to the performance of Reebok, the company's future for some time One of the main tasks is to make the Reebok brand's business to profitability. " & nbsp; & nbsp; & nbsp; & nbsp; drag Reebok Adidas & nbsp; & nbsp; & nbsp; & nbsp; It is understood that the fourth quarter of last year, global sales of Reebok USA fell by 5% to $ 930 million, the United States the number of orders is straight down 28%, of which footwear Class of orders fell by 30%. The acquisition would like to take the challenge of Nike, Adidas, Reebok company under the anti by their tired this: fourth quarter 2005 net loss of 4 million cheap jordans for sale euros, while in the same period in 2004, its earnings as high as 20 million euros. The company's annual report acknowledges that the reason behind the recent acquisition of Reebok was a drag. & nbsp; & nbsp; & nbsp; & nbsp; January this year, the EU approved the acquisition of Adidas Reebok. Body in Germany, Adidas willing to spend 3.1 billion euros heavily in the acquisition of the nation's second-largest sporting goods manufacturer, the intention is to challenge the world sports goods Nike US manufacturing supremacy. Previously, the company is Europe's largest Adidas, the world's second-largest sporting goods manufacturer. Nike's annual sales of approximately $ 14 billion, Adidas about $ 8 billion, Reebok is about $ 4 billion. & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to problems faced by reforming and a lot of: continuously from Reebok came news that Reebok's sales issues abound. Heiner also admitted that Reebok products seem to lack innovation. & nbsp; & nbsp; & nbsp; & nbsp;. "Reebok's share of the Retro jordans for sale decline in the fourth quarter prompted us to upgrade production lines Reebok, Reebok strengthen branding and marketing channel construction Reebok will continue to have its own characteristics, traditions and consumer base. "Heiner said. & nbsp; & nbsp; & nbsp; & nbsp; However, Heiner still showing confidence in the revitalization of the Reebok: "We are very clear that such a huge company mergers and acquisitions has much work to do, this is certainly takes time." & nbsp; & nbsp; & nbsp; & nbsp; "Solomon" lesson & nbsp; & nbsp; & nbsp; & nbsp; It is understood that Adidas is scheduled for April it announced losses for Reebok's strategy. Heiner forecast for this year from February to December, Reebok's performance is still likely to fall by about 5 percent appear. But with the launch of more new varieties, in the second quarter from Reebok will be a significant improvement in performance. He believes Reebok to Adidas limited magnitude of drag. Throughout 2005, Adidas net profit of 383 million euros, an increase of 22%. & nbsp; & nbsp; & nbsp; & nbsp; "It is because of the aid be combined with Reebok, Adidas can successfully landed on the US professional basketball league and the NFL, which will allow Adidas sales in the US market increased by 10 %. "Hainer added. & nbsp; & nbsp; & nbsp; & nbsp; Heiner said the company's goal is to make the 2015 Reebok and Adidas profits doubled. & nbsp; & nbsp; & nbsp; & nbsp; analysts believe that the long-term strategy to develop the body at the Reebok, Adidas, and may be affected by the acquisition of its inspiration in the lessons on Salomon's. In 1997, Adidas had acquired the Salomon ski equipment known to produce, the result also has been losing money. It even China as to reverse the "war" the latest, biggest battleground. However, due to a smaller winter sports market, coupled with philosophy and other issues, in 2005, Adidas Salomon is still only the loss of sold. & nbsp; & nbsp; & nbsp; & nbsp; integration powerless? & nbsp; & nbsp; & nbsp; & nbsp; compared to the previous merger Solomon, market participants are more optimistic about the Adidas and Reebok merger. Because both embodies a complementary. Market participants believe that the current difficulties may be just how to spend the run-in after the merger. & nbsp; & nbsp; & nbsp; & nbsp; Adidas as a veteran of the European business, focusing on scientific and technological development of professional sports equipment, brand image tends to professional, technical. While Reebok's products are mainly for young people and women, the brand image is more inclined to casual sex. Adidas products in the European tradition of sports football and track and field and other sports have a wide reputation in the field, while Reebok products on some Americans very keen sport more popular, such as American football, baseball and basketball. In terms of pricing, adidas is mainly targeted at high-end consumer groups, Reebok will focus on developing the middle and low consumer groups. & nbsp; & nbsp; & nbsp; & nbsp;? American operations president Adidas Rob Lance Taff is playing an interesting analogy, Adidas and Reebok would like two children of the same family, a good football, other a football and basketball playing well, but the two children will also participate in the competition. & nbsp; & nbsp; & nbsp; & nbsp; For this reason, Adidas after the completion of its acquisition of Reebok said it will maintain the independence of the Reebok brand and the product of the United States as having innovative features shoes to restore it former position. Hainer said the decision would enable the two brands have continued to have their own characteristics, traditions and consumer base. & nbsp; & nbsp; & nbsp; & nbsp; Market participants expect the help of soccer equipment sales this year, Adidas profit and operating income will be double-digit growth. Germany 2006 World Cup will be opened in June, Adidas company is a gold sponsor. But the market is still worried about Adidas may be due to the World Cup marketing battle fully engaged, while integrating Reebok powerless.